Launch Name: [Insert Name of Product Launch]
Launch Date: [Insert Expected Launch Date]
Overall Goal: [Describe the primary business objective of this launch. E.g., "Increase user engagement," "Drive new user acquisition," "Improve user retention."]
The single metric that best captures the value delivered by this launch. All other metrics should support or drive this goal.
North Star Metric: [Insert Your North Star Metric. E.g., "Weekly Active Users," "Number of items saved to list per day."]
Definition: [Provide a clear and concise definition of how this metric is calculated.]
These are the key performance indicators (KPIs) that directly tie to your North Star and launch goals.
| Metric | Definition | Baseline | Target | Owner |
|---|---|---|---|---|
| [e.g., Activation Rate] | [e.g., Percentage of users who complete step X] | [e.g., 25%] | [e.g., 30% after 30 days] | [Name] |
| [e.g., Conversion Rate] | [e.g., Percentage of users who convert to a paid plan] | [e.g., 2.5%] | [e.g., 3.0% after 60 days] | [Name] |
| [Add more as needed] |
These are granular, behavioral metrics that help you diagnose and understand the performance of your primary metrics.
| Metric | Definition | Baseline | Target | Owner |
|---|---|---|---|---|
| [e.g., Click-Through Rate (CTR)] | [e.g., Percentage of users clicking the new button] | [e.g., N/A] | [e.g., 40%] | [Name] |
| [e.g., Feature Usage Frequency] | [e.g., How many times per week users interact with the new feature] | [e.g., N/A] | [e.g., 3+ times per week] | [Name] |
| [Add more as needed] |
Analytics Platform: [e.g., Mixpanel, Amplitude, Google Analytics, internal database]
User Feedback: [e.g., Customer interviews, surveys (SurveyMonkey), support tickets (Zendesk), social media]
A/B Testing Tool: [e.g., Optimizely, internal tooling]